shev-rah-lay

<a href=”http://www.flickr.com/photos/sunnybreaks/6062505208/” title=”Chevrolet ad by esquimauxpie, on Flickr”><img src=”http://farm7.static.flickr.com/6066/6062505208_058b555d55.jpg” width=”500″ height=”374″ alt=”Chevrolet ad”></a><br/>_Pronunciation: no one does it right except me_

As you know, there’s no differentiation between the ‘L” and ‘R’ sound in Korean, with results often turning out hilarious. And I could forgive this full-size neon ad I saw in the subway if they’d been translating a strange word never seen in English. But it’s right there in the bottom corner!