<a href=”http://www.bbc.co.uk/news/magazine-14324385″>BBC</a> have a little look at The Clash song, London Calling, which is being used to promote the coming Olympics. I often think if I was in advertising I’d pitch ideas like that. Like using Beasts of Bourbon song <a href=”http://www.youtube.com/watch?v=6sp9R6IhiEQ”>Black Milk</a> to sell… milk.
The end of the article touches on a good point that I’d expand on, that being <a href=”http://www.google.com/search?q=zombie+walk&oe=utf-8&rls=org.mozilla:en-GB:official&client=firefox-a&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&hl=en&tab=wi&biw=1138&bih=780″>zombies</a>, <a href=”http://en.wikipedia.org/wiki/Fukushima_Daiichi_nuclear_disaster”>meltdowns</a> and <a href=”http://www.bbc.co.uk/news/world-africa-14283502″>wheat growing thin</a> are already happening but everything’s okay. Everything’s okay in London so why not let us have a multi-million dollar orgy of sport, nationalism and clothing brand endorsements.