You know I don’t watch that much TV but when I do I find myself lamenting the state of television commercial advertising. Problem one is that I guess networks offer companies deals like ‘if you only advertise with us we’ll give you a discount’ so, if you only happen to watch one or two channels then you see the same lame ads over and over. And I mean that literally sometimes. I saw the same 15second ad being played twice in a row the other day, multiple times. Man that’s sad. That reminds me of country TV when I was a kid.
The second problem is that there’s little creativity evident.There’s nothing memorable. Even if you don’t remember the product and just remember the ad then that’s a win in my book. The only locally made ads that are worth mentioning are “compare the meerkat.com” and this one below, which I just found out is pretty old (2011) and I only saw during late-night programming. I like to think of it as, “Ohh, Fail!”
<iframe width=”560″ height=”315″ src=”//www.youtube.com/embed/itkRlwZYq10″ frameborder=”0″ allowfullscreen></iframe>
Alcohol companies are the only ones that seem to have money for advertising and the key concept of all of them is _nostalgia_. An ‘Ohh Fail!’ of a different kind is the Carlton Draught <a href=”http://www.youtube.com/watch?v=ZnNX8SsKF18″>”beer chase”</a> commercials (featuring Dr.Julian Bashir from Deep Space 9) because unless they’re going for a global market why would they film Australian ads in LA?
On the other hand I do really like <a href=””>the</a> <a href=”http://www.youtube.com/watch?v=ME6lagbMI0w”>two</a> Southern Comfort ads. Great choice of music.