area man frequently reminds friends he doesn’t own a TV

You know I don’t watch that much TV but when I do I find myself lamenting the state of television commercial advertising. Problem one is that I guess networks offer companies deals like ‘if you only advertise with us we’ll give you a discount’ so, if you only happen to watch one or two channels then you see the same lame ads over and over. And I mean that literally sometimes. I saw the same 15second ad being played twice in a row the other day, multiple times. Man that’s sad. That reminds me of country TV when I was a kid.

The second problem is that there’s little creativity evident.There’s nothing memorable. Even if you don’t remember the product and just remember the ad then that’s a win in my book. The only locally made ads that are worth mentioning are “compare the meerkat.com” and this one below, which I just found out is pretty old (2011) and I only saw during late-night programming. I like to think of it as, “Ohh, Fail!”

<iframe width=”560″ height=”315″ src=”//www.youtube.com/embed/itkRlwZYq10″ frameborder=”0″ allowfullscreen></iframe>

Alcohol companies are the only ones that seem to have money for advertising and the key concept of all of them is _nostalgia_. An ‘Ohh Fail!’ of a different kind is the Carlton Draught <a href=”http://www.youtube.com/watch?v=ZnNX8SsKF18″>”beer chase”</a> commercials (featuring Dr.Julian Bashir from Deep Space 9) because unless they’re going for a global market why would they film Australian ads in LA?

On the other hand I do really like <a href=””>the</a> <a href=”http://www.youtube.com/watch?v=ME6lagbMI0w”>two</a> Southern Comfort ads. Great choice of music.

shev-rah-lay

<a href=”http://www.flickr.com/photos/sunnybreaks/6062505208/” title=”Chevrolet ad by esquimauxpie, on Flickr”><img src=”http://farm7.static.flickr.com/6066/6062505208_058b555d55.jpg” width=”500″ height=”374″ alt=”Chevrolet ad”></a><br/>_Pronunciation: no one does it right except me_

As you know, there’s no differentiation between the ‘L” and ‘R’ sound in Korean, with results often turning out hilarious. And I could forgive this full-size neon ad I saw in the subway if they’d been translating a strange word never seen in English. But it’s right there in the bottom corner!

the sun’s zooming in

<a href=”http://www.bbc.co.uk/news/magazine-14324385″>BBC</a> have a little look at The Clash song, London Calling, which is being used to promote the coming Olympics. I often think if I was in advertising I’d pitch ideas like that. Like using Beasts of Bourbon song <a href=”http://www.youtube.com/watch?v=6sp9R6IhiEQ”>Black Milk</a> to sell… milk.

The end of the article touches on a good point that I’d expand on, that being <a href=”http://www.google.com/search?q=zombie+walk&oe=utf-8&rls=org.mozilla:en-GB:official&client=firefox-a&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&hl=en&tab=wi&biw=1138&bih=780″>zombies</a>, <a href=”http://en.wikipedia.org/wiki/Fukushima_Daiichi_nuclear_disaster”>meltdowns</a> and <a href=”http://www.bbc.co.uk/news/world-africa-14283502″>wheat growing thin</a> are already happening but everything’s okay. Everything’s okay in London so why not let us have a multi-million dollar orgy of sport, nationalism and clothing brand endorsements.