Kia Ray

I’ve been seeing these on the road for a while now and was wanting to get a closer look. Sometimes we like to go visit car showrooms and pretend to be interested in buying. Unfortunately the salesmen need to work on their manners, but I’m not whinging here – this is about the Ray.

My first impression is that it looked like Hyundai had captured a Nissan Cube and a Nissan March/Micra, interbred them and raised the offspring on kimchi. Which is to say, it’s a slightly malnourished rip-off of the Cube; the wheels are noticeably smaller, it’s smaller inside and I’ll be the engine is smaller.

<a href=”” title=”Untitled by esquimauxpie, on Flickr”><img src=”” width=”500″ height=”374″ alt=”Untitled”></a>

And yet, the inside room of the Ray is surprisingly good. It breaks through that thinking that if you want a small car (ie. small engine = small fuel bill) then you’re going to be cramped, if not in the front seats, then definitely in the back. The Ray’s front and back seats are both super-roomy. Big windows, and even the driver’s position is really upright and at a good elevation. The generalisation is that there’s a bunch of ‘soccer mums’ who get 4WDs because they want to be able to see out properly and not feel monstered by other 4WDs on the road — maybe the Ray will address this because of the car’s overall height.

I don’t know what it drives like or what the top speed is but considering I don’t even drive cars at all, it hardly matters. Often the korean companies will do this — see something that another country has made (in this case, Japan & the Cube) then set out to make a cheaper version. And the usual outcome for me is that I look at them as being inferior but in this case it seems to have worked. We once went and took a look at the Nissan Cube, and when you see them on the road you kind of think – hey, small car. But then seeing it up close and sitting in it and it’s, how do I say this, huge. And apparently the Cube has an engine in it with a bit of oomph — which is to appeal to young folks in western countries. With the Ray’s smaller engine and even less oomph, (also, I’m pretty sure there’s no option for a manual, it only auto transmission) it probably won’t do well in Australia/America even if it was released there but Europe: more chance. But for city driving, like here in Seoul, it’s perfect.

It’s pretty amazing that they (_they_) can make 1litre petrol engines that work these days. Full electric engines that make <a href=”″>Jetson car noises</a> not far away.

One thought on “Kia Ray”

  1. I know someone who is either going to be super excited or super bummed by this – it could go either way, but will definitely not be indifferent. Will report back.

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