BBC have a little look at The Clash song, London Calling, which is being used to promote the coming Olympics. I often think if I was in advertising I’d pitch ideas like that. Like using Beasts of Bourbon song Black Milk to sell… milk.
The end of the article touches on a good point that I’d expand on, that being zombies, meltdowns and wheat growing thin are already happening but everything’s okay. Everything’s okay in London so why not let us have a multi-million dollar orgy of sport, nationalism and clothing brand endorsements.