I hadn’t bought any computer magazines for ages but saw this copy of Wired with google plastered all over it the other week. I got a 4000 word assignment coming up next month
and it’s got to be on some communications company and maybe google would be interesting.
I’m no business economics guru but the vibe i was getting from the article about how Initial Public Offerings go was that it sounded like a huge pain in the arse to be part of.
It’s funny — a while back I was thinking there’s almost no chance that I’ll ever be absurdly wealthy because I’m reluctant to get into a) fucking people over or b) fucking the environment over — and essentially all major enterprises do that in some form. This of course only leaves c) winning tattslotto … and I never buy a ticket.
But I was trying to pin down how it is that Google, as an enterprise is exploiting people or planet, and essentially they’re not. They treat their staff well — or at least this is the impression that pervades. Apparently their hardware philosphy is many and cheap boxes, so maybe they’d have to look into a friendly way to recycle or dismantle the machines when their time is up. But this is way-small fry.
So why is it that this one company can be so successful outside of the mainstream way of doing things? What do they have?
Answer = Good ideas. Some in the form of code – their PageRank system. The only weakness with ideas being your capital is that someone might possibly come up with a better idea.
I was wondering why they’d have to have an IPO at all. If it was me I’d be inclined to take the money and split — who’d want to go to all those stock holder meetings? Anyway, I read this today. Very interesting. Of course people will still throw money at them like crazy. I thought the little bit – a clause they wrote in, “don’t be evil” apt to what I’d been thinking.
Google adsense is a really amazing kind of development too when you think about it. Probably worth a whole post itself, but essentially, if communists were going to have advertisements then they’d probably look like those little text ads.
I mean – all things that are screwed up about advertising are removed – the way it denigrates people, and presents unrealistic representations of people, makes you want things you don’t need and screams in your face. You could say it takes all the art of it out too, but I can live with that.
There’s not even the option to be briefly wordy-clever. The text ads are just stating the ‘facts’. Maybe then the lying is done by the actual website that the ad. links to though.