I signed up for this email newsletter thing from trendwatching.com last year and fittingly it’s always pegged as junkmail and I never see it. The normal email setup is messed up, so I saw it for once. What they do is mash bits of words together, attach it to something bleeding obvious (like watching tv and reading the paper at the same time — haven’t people been doing that since 1960? Leave it to Beaver?) and attempt to convince you it’s the happening thing.
The fact that the woman in this image has a soccer ball in her hand pushes the whole thing past embarrassing into the realm of the surreal.